THE JOURNAL — The Bridal Atelier

The Prea James 2018 collection, Halcyon Days, has launched in all of it’s beautiful entirety – the perfect bridal wardrobe selection for the cool-girl, modern and polished bohemian bride alike.

A selection of perfectly tailored silhouettes, the collection presents pieces that skim the body and are simultaneously effortless and glamorous in a non-traditional bridal sense.

The pieces are priced fro $3200 to $4500 inc. GST and The Bridal Atelier will exclusively host the new collection across two weekends in both our Melbourne and Sydney locations giving TBA brides the opportunity to try and purchase from the brand new dresses before anyone else worldwide. Yay!

The Sydney Trunk Show will be held December 8th & 9th with the Melbourne Trunk Show to follow on December 15th & 16th.

Take time to peruse the beautiful dresses below and make sure to make an appointment straight after – they will be filled in a heartbeat!

ALREADY IN LOVE??!!! MAKE AN APPOINTMENT BELOW...TBA xo.

MAKE AN APPOINTMENT - SYDNEY DEC 8TH & 9TH

MAKE AN APPOINTMENT - MELBOURNE DEC 15TH & 16TH

THE LIA BY PREA JAMES - 2018 HALCYON DAYS COLLECTION

THE ALEXA BY PREA JAMES - 2018 HALCYON DAYS COLLECTION

THE NADIA BY PREA JAMES - 2018 HALCYON DAYS COLLECTION

THE ELEONORA BY PREA JAMES - 2018 HALCYON DAYS COLLECTION

THE ISOBEL BY PREA JAMES - 2018 HALCYON DAYS COLLECTION

THE CHLOE THE NADIA BY PREA JAMES - 2018 HALCYON DAYS COLLECTION

THE CHLOE BY PREA JAMES - 2018 HALCYON DAYS COLLECTION

THE LUCY BY PREA JAMES - 2018 HALCYON DAYS COLLECTION

DON'T MISS OUT ON MAKING YOUR TRUNK SHOW APPOINTMENT BELOW TO TRY ALL OF THESE BEAUTIFUL PIECES...

SYDNEY - DECEMBER 8TH & 9TH 2017

MELBOURNE - DECEMBER 15TH & 16TH 2017

SEE YOU THEN!

Hey Hey Melbourne and Sydney TBA Brides, if you’re in the market for a wedding dress, love to shop swiftly and smartly…and are partial to a glass of sparkling, we have the perfect dress shopping date for you – Thursday November 23rd!

TBA Melbourne and Sydney are hosting it’s annual Sample Sale from 4pm on the 23rd of November featuring a range of ex-sample dress form leading designers including Rue De Seine, Houghton NYC, Theia Couture, Noel and Jean, Sarah Seven and Katie May. Prices will be starting at $100 with pieces up to 90% off and no appointments are required!

TO GET YOU SAMPLE-SALE READY, WE’VE PUT TOGETHER OUR TBA TOP TIPS FOR GETTING THE MOST OUT OF A SAMPLE SALE:

TIMING IS EVERYTHING

Arrive EARLY. Everything will be available all at once and nothing can be held for later…it quite literally is first in best dressed! The doors will be open from 4.30pm so join the queue and we’ll see you on the dot!

BRING YOUR PURSE

Bring your Purse – if you are so lucky as to find the dress of your dreams, you need to be ready to decide in the moment it the one for you or risk missing out. Nothing will be held and in most cases there are only one of each dress. To make it truly yours, you must pay in full for the piece on the evening and it then is all yours to take home that night! Credit or debit cards are accepted, but just be aware there is a 2% surcharge on all transactions so cash is an option too!

GATHER YOUR A-TEAM

Bring 1 or 2 of your Nearest & Dearest…Max! Sample sales can be a little hectic with lots of brides trying on things in close proximity and rushing around so try not to bring too many guests…also bring your decisive friends and family so they can guide you to the golden one!

IT'S ABOUT THE VISION

Bring a Little Imagination – some of the pieces that will be available might not be in your correct sizing and will require some alterations for the perfect fit. Dresses will range from sizes US 0 to sizes US 10 with most around a US 4-6. Some also may need a little love – a dry clean or some minor repairs – we’ve got just the alterations specialist for you though so armed with your vision and some amazing seamstress talent you will be all sorted.

EMBRACE IT

Have Fun. Sample sales are fast paced, high energy and an amazing opportunity to find a dream dress at dream prices…giving you lots left over for designer shoes!!!!

HALCYON DAYS - THE 2018 COLLECTION FROM PREA JAMES